Project Overview
Turbo.ua
—
grocery
delivery
in
30
minutes.
A DoorDash-style grocery delivery service for Kyiv: dark stores in every district, plus a courier app with precise delivery addresses, customer comments, and real-time GPS order tracking.
Main Goals
30-min delivery, zero hassle. No stock-outs. No delays. Automated shelf management.
01
Create a service as easy to use as possible while guaranteeing high customer orientation.
02
Avoid out-of-stock situations and courier delays — learn from competitor weaknesses.
03
The system puts everything on shelves automatically — both money and goods.
Project in numbers
Scale of the work done.
Personas
Anna Panchenko
On maternity leave. Chooses only high-quality products for her child and husband.
Pain points
Fear not all products in order · Quality concerns
Ivan Moneko
Senior manager, lives alone. Orders ready-made food or products that can be prepared quickly.
Pain points
Courier delays · Low trust as new company
User pain points
Availability
Products out of stock?
Fear that not all products will be in the order. Something missing to prepare a meal.
Confidence
Can I trust them?
The company is new to market with few reviews — low baseline trust.
Speed
Will it arrive in time?
Fears that the courier will take too long and perishables will deteriorate.
Quality
Is quality guaranteed?
Worried about quality of goods and products ordered online vs in store.
Colors & Typography
Visual language built for trust and speed.
The Turbo palette uses teal as the brand anchor — energetic, modern, and distinct in the delivery space. Typography stays clean and functional.
Discovery Workflow
From research to first sketch — the discovery path.
User Flow
End-to-end journey from open to checkout.
High-Fidelity
Main page features
Delivery time
Calculated based on the user's location.
Address selection
Save up to 5 popular addresses.
Catalog
Dynamic, demand-driven category order.
Cart
Weight-tracking with gradient fill indicator.
High-Fidelity
Product page features
Add to main
Possibility to add a product to favorites and monitor its availability.
Product composition
The composition of each product is detailed.
The nutritional value
Proteins, fats, carbohydrates and calories for each product.
Product photo
High-quality photos: packaging, composition label, and product without packaging.
High-Fidelity
Product cart page
Weight & volume control
Live sliders show how close the cart is to the 12 kg courier limit.
Promo code
Inline promo code entry with instant discount calculation.
Order comments
Leave notes for the courier — no phone calls needed.
Order confirmation
"Thanks for your order" modal with delivery time and tracking link.
